May 19th, 2012
Location:
San Diego
Organization:
The Nutrition Science Initiative (NuSI) is an independent 501(c)(3) non-profit research organization dedicated to reducing the economic and social burden of obesity and obesity-related chronic disease by improving the quality of science in nutrition and obesity research. Building on the deep expertise and broad experience of its staff, advisors, and consortium members, NuSI engages policymakers, healthcare providers, and the public with rigorous research, ideas and analysis. NuSI seeks to facilitate a consensus within the scientific community that will resolve the ongoing nutrition science debate and lay the groundwork for reducing the burdens of obesity for future generations. NuSI is located in San Diego, California.
Position Description:
NuSI seeks to hire a Director of Communications to communicate and disseminate the organization’s research products, establish and maintain critical partnerships in the nutrition science and media communities, manage public events, and otherwise ensure that NuSI’s work has the greatest possible impact. This person will be responsible for executing NuSI’s overall communications strategy, including but not limited to print and electronic publications; website design and content; public and media relations; and event planning. This position reports to the President of NuSI and works closely with other NuSI directors, researchers and staff on a variety of strategic initiatives.
Responsibilities
Strategic Planning and Project Management
- Work with NuSI researchers and executive team to maximize the impact of NuSI research, events, and analysis;
- Define and coordinate a comprehensive communications strategy, including establishing and maintaining policies and procedures for information dissemination with NuSI leadership, affiliates, and staff;
- Develop and manage a project-based strategic plan for external relations;
- Manage the day-to-day operations of external relations, including media outreach, publication design and production, event planning and implementation, website development and maintenance;
- Create and maintain budgets for external relations programs;
- Manage and mentor external relations staff;
- Manage consultants as-needed for government relations;
- Establish and evaluate metrics of NuSI’s external engagement and impact in the nutrition science and public arenas; and
- Establish, maintain and coordinate outreach databases across NuSI.
Outreach and Media Relations
- Spearhead outreach to NuSI’s four target audiences: the public, physicians and other healthcare providers, the medical establishment (e.g., NIH, ADA, AMA), influential scientists, and policy makers
- Develop a comprehensive strategy for how to engage, educate, and advocate with each target audience, as appropriately defined;
- Develop and implement innovative modes of media engagement;
- Maintain strong relationships with key media representatives;
- Establish NuSI as the objective voice of reason on all nutrition science-related topics in the media;
- Leverage the profile and reach of NuSI-affiliated scientists by targeting reports and opinion pieces in leading news media and arranging other press opportunities;
- Develop and apply cutting-edge social media tools to expand the NuSI message beyond the immediate nutrition community;
- Oversee the management of small and large events;
- Oversee content management on the NuSI website, including the “Commonly asked questions” and “Nutrition science myths” scientific database in collaboration with the Director of Research; and
- Oversee the design and production of NuSI publications.
Qualifications:
- In-depth experience in strategic communications, public relations, marketing, or equivalent;
- Strong interest in nutrition science, health policy, and economics;
- Commitment to travel when necessary;
- Familiarity with shaping public policy at the Federal level;
- Proven track record in strategic planning and in executing internal and external communications plans;
- Established relationships with television, radio, print, and online media is preferred;
- Experience with web-based communications and social media outreach;
- Excellent oral and written communication skills;
- Proven record of strong leadership, interpersonal and management ability;
- Position requires consecutive hours of sitting/desk work, typing/computer work and some air and car travel;
- Legal right to work in the United States; and
- Willingness to relocate to San Diego, CA.
How To Apply:
A complete application must include a cover letter explaining interest in and qualifications for the position, a résumé or CV, and three references. Email to Rachel Rosenberg, Operations Manager at rahel@nusi.org.
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May 19th, 2012
May 19, 2012
Filed under News
At Athens there’s Charity Week, at the International Academy there’s Charity Ball, but at Troy High, there’s Activist Week.
From April 16-20, Activist Week, which is hosted by STUGO, gave opportunities each day for students to benefit the community. Donations for different charities were made through ways other than collecting money, thereby giving the benefactors the name “activists.”
With posters plastered in hallways and STUGO members wearing t-shirts with non-profit organizations written in Sharpie, Monday Awareness Day eased the students into Activist Week. A competition of the most abudnant children books collected was held on the next day. Letters and care packages for soldiers were collected on Wednesday. Both jeans and shoes donations were collected on Thursday, as well as the Senior Citizens Prom. Lastly, canned foods were donated on Friday.
“Activist week was a great success this year. We exceeded our goals and expectations, and we are looking forward to expanding and having an even bigger impact next year,” said Maggie Smith, public relations officer of STUGO.
Unlike typical charity events, Activist Week approaches charity donations in a more active and broad perspective. Not only do the donations go to mutliple non-profit organizations and charities, but the process of writing a letter or taking time to look to for jeans shows more thought and sincerity as to handing over a green bill.
“Donating money is probably the most passive thing you can do for charity: here’s my dollar and now I’m done. But by asking people to bring something in or take an action of writing a letter to a soldier, it’s a more active way of giving,” said Ryan Werenka, Student Government advisor.
Of the many goals reached, the book drive was one of the most successful. A goal of 400 books was excessively met with an approximate 1,109 books collected. The incentive of a bagel party helped science teacher Megan Sermo’s class win. On April 30, Charolette’s Wing, the non-profit organization, came to collect the books students raised.
“They just picked them up today and the woman in charge was completely overwhelmed at how many we collected. Her eyes were just bulging. So she was very very excited about that,” said Werenka.
Because every year Student Government tries to mix up the events for Activist Week, they may try to have an expo next year, bringing in people involved in non-profit organizations and charities. But no matter what new way to fundraise or donate, Activist Week remains the same with the goal to do more than the originial. Werenka said, “The idea that we have so many different options, we can connect to someone with something.”
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May 16th, 2012
Amanda Brown-Olmstead, who received the Ball State University’s National Public Relations Professional Achievement Award for the year 2002, is one of the PR industry’s Fellows, a distinction held by approximately 300 practitioners worldwide, and is also fully accredited. She has been a member of PRSA for more than 20 years in leadership positions. Head of her own agency for 35 years, she is known for her hands on client service, and respected for her counsel. Client programs under her direction have included the first three-way satellite news conference linking the mayors of Chicago, Washington, and Los Angeles; the 1986 Goodwill Games in Moscow; the development of marketing plans for the creation of the Ritz-Carlton hotel chain. Ms. Brown-Olmstead’s coordination of an officer recruitment project for the Atlanta Police Department won her a Silver Anvil, the highest honor given by PRSA, as did the launch of Step Aerobics. Among the 64 award-winning client programs benefiting from her direction are companies and organizations such as Turner Broadcasting System, Ernst & Young, White Lily, Citibank, Fernbank Museum of Natural History, Blue Circle America, and the National Black Arts Festival. Recently, she has lead efforts to raise money and profile for the Ron Clark Academy, put the Brian Train on the map and assist Arnie Silverman become Small Business Person of the Year. She served on the working group taskforce for the Center of Civil and Human Rights Currently, Ms. Brown <b>…</b>
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May 16th, 2012
Weekly Top Story Digest – May 16, 2012
Compiled by @ComplexD from online public domain resources, provided for your review/use is this week’s update of key industry news, views, and events highlighting key electronic discovery related stories, developments, and announcements.
Follow @ComplexD
eDiscovery News
Content and Considerations
- 175+ Thoughts On Predictive Coding? Technology Assisted Review Backgrounder - bit.ly/IiTGtb (@OrangeLT)
- ABA Commission Proposes Ethics Rule Requiring Adequate Data Security – bit.ly/LEqLBX (Scott Loughlin)
- Are Predictive Coding Disclosures Required? A Proportional Answer - bit.ly/IFLZNY (Gerard Britton)
- Are You Ready for the Next Step in Document Review Technology? bit.ly/K08f5j (Michelle L’Hommedieu)
- Blogging, Proportional Review and Predictive Coding - bit.ly/JbCFQs (Ralph Losey)
- Budgeting for E-Discovery: The Big 5 Expenses - bit.ly/K06hSw (Bill George)
- Car ‘Black Box’ Recorders Provide Evidence for Personal Injury Suits - bit.ly/IUCYAL (Thomas Scheffey)
- Communication is King in E-Discovery Matters - http://bit.ly/ISDly8 (Daniel Garrie)
- Court Denies Criminal Defendant’s Attempt to Quash Twitter Subpoena - bit.ly/IMEOaw (Doug Austin)
- Da Silva Moore Plaintiff’s Accuse Judge Peck of ‘Naked Retaliation’ - bit.ly/M4K5ef (ACEDS)
- Da Silva Moore’ Plaintiffs Continue Discovery Objections - bit.ly/J3PY5b (Sean Doherty)
- Da Silva Moore: Plaintiffs File Reply in Support of Motion for Recusal or Disqualification - bit.ly/JYD5LY (K&L Gates)
- Delaware Court Issues Guidance about M&A Confidentiality Agreements - hvrd.me/KNX8vC (Eduardo Gallardo)
- Discovery Planning Example/Agreement: Great Canadian Gaming Corporation v 1632842 Ontario Limited – (CanLII) bit.ly/JQgJyF (Peg Duncan)
- Do Litigators Need to Understand Predictive Coding Theory? bit.ly/INcG7c (Charles Skamser)
- eDiscovery Case Law: Defendant Responds to Plaintiffs’ Motion for Recusal in Da Silva Moore – bit.ly/KnyPcm (Doug Austin)
- EDRM and Statistical Sampling - bit.ly/J8fKJ6 (Doug Austin)
- Email Admissibility: Double Hearsay Satisfied by (1) Business Record Incorporating (2) Admission – 801(d)(2)(B) Does Not Require Employee Have Ability to Bind Employer — Junior Status of Employee Goes to Weight – bit.ly/JoVpyC (Gregory Joseph)
- Enterprise Search and Information Access: Revisited - bit.ly/M4M6qM (Gary MacFadden)
- ESI Guidelines for the Bankruptcy Case: Bankruptcy Working Group Interim Report - bit.ly/L263ze (Christopher Albanese)
- Failing to Cooperate in Preservation Disputes May Bear a Hefty Price Tag - bit.ly/JoUJt4 (David Lender, Jason Bonk)
- ‘Fowl Play’ in E-mails Between Maryland Governor and Perdue GC? - bit.ly/JNeaL9 (Sue Reisinger)
- Is Disclosure Part of the Answer to the Da Silva Moore Issues? bit.ly/J9p95f (Sharon Nelson)
- Is Social Media Disrupting Your Trials? Try Talking to Jurors - bit.ly/KWhdQz (Alison Frankel)
- Judge Peck Puts Freeze On Predictive Coding Protocol in Da Silva Moore Case – bit.ly/L1PL3i (Robert Hilson)
- Judge Peck Stays Defendant MSL Production in ‘Da Silva Moore’ - bit.ly/IUy8DM (Monica Bay)
- Judicial Misunderstanding of Technology and Child Pornography - bit.ly/Knywym (Jonathan Ezor)
- Morton’s Fork, Oil Filters the Nexus with Info Governance - bit.ly/INdOI1 (Dean Gonsowski)
- Native Redactions – An Emerging Trend - bit.ly/JNaNnA (Brandon Hollinder)
- ‘Pippins’ and the Proportionality Debate - bit.ly/IMEkkV (Wayne Matus, John Davis, and Peter Ostrovski)
- Random Samples? Random Results? bit.ly/Jb9LGL (Mark Walker)
- Software Speeds the Job of Applying Metadata – bit.ly/KWg9vX (Image and Data Manager)
- Technology Aids in Proactively Safeguarding Against eDiscovery Spoliation Claims - bit.ly/INdyZv (Mike Hamilton)
- Technology Assisted Review, Concept Search and Predictive Coding: The Limitations and Risks - bit.ly/J88ehx (Johannes Scholtes)
- Tenth Circuit Requires Bad Faith to Support an Adverse Inference for Spoliation, Absent Rule 37 Motion – bit.ly/JQeVWq (Gregory Joseph)
- “That Federal-Court eDiscovery Breakthrough? Not So Fast…” bit.ly/JfkVdx (Alison Frankel)
- The Discoverability of Social Media in Personal Injury Litigation - bit.ly/J3OTdD (Daniel McCarthy, Brian Gross)
- The Practitioners Role in eDiscovery 2.0: Man vs. Machine or People + Technology? bit.ly/J9e6ZS (Cat Casey)
- TREC Document Review Project on Hiatus, Recommind Asked to Withdraw – bit.ly/JN7EE9 (Evan Koblentz)
- TREC Document Review Project – Recommind Asked to Withdraw – bit.ly/JYDvSs (Sharon Nelson)
- Twenty Years Jail Time for Deleting Text Messages? bit.ly/JQaISt (Gardere)
- Twitter Seeks To Quash Order Requiring Production of Account Holder’s User Information, Tweets – bit.ly/IMCMqV (K&L Gates)
- Was Samsung Deal a Watershed for Machine Translation in FTC Second Requests? bit.ly/JQnnou (Bob Ambrogi)
- When Taking Proprietary Information From Employers Isn’t a Crime - bit.ly/JfcJEw (Wendy Schwartz, Jennifer Achilles)
- Web Archiving News: ESI Metadata Required in Courts - bit.ly/JyI45D (Mark Middleton)
- Will Predictive Coding Live Up to the eDiscovery Hype? bit.ly/JbEROt (Philip Favro)
- Updated: 10 Years of eDiscovery Mergers, Acquisitions and Investments - bit.ly/y9FMKO (@ComplexD)
Reports and Resources
- Google: First Amendment Protection For Search Engine Results (PDF) bit.ly/IMF8Gm (Eugene Volokh, Donald Falk)
- Introduction to Statistical Sampling in Electronic Discovery - bit.ly/KFv17p (Apersee)
- LinkedIn Financial Advisor Survey: Trends and Opportunities - bit.ly/IFLaVq (Tim Walker)
- Manual vs. Technology-Assisted Review in eDiscovery: You Can Play Too! bit.ly/IMDynN (PLG, University of Waterloo)
- New Order Update: Peck, Parties and Predictive Coding (1313 Pages Consolidated w/Index) bit.ly/xAztDv (@ComplexD)
- Reporting Numbers? The Data Journalism Handbook - bit.ly/Jb9vr8 (Jonathan Gray, Liliana Bounegru, Lucy Chambers)
- Short Sellers, News, and Information Processing - hvrd.me/JIQXdc (Christopher Small)
- The Rear View Mirror on Google : Top 5 Stories From Last Week’s Unfiltered Orange Newsletter - bit.ly/KWfJWz (@OrangeLT)
- Three-Quarters of Smartphone Owners Use Location-Based Services | Pew Internet - bit.ly/JN8zoj (Kathryn Zickuhr)
Sight and Sound
- 25 Petabytes, By The Numbers – bit.ly/KWbwSE (ACEDS)
- Case in Point: “Carbon Paper? bit.ly/HM288p (Tom Fishburne)
- Did You Know 92% Of The Relative Cost Of Producing ESI Is Processing And Review Related? bit.ly/JyIMzQ (@OrangeLT)
- Google Explains How Your Emails Travel to Their Destination - on.mash.to/JQlRCS (Stan Schroeder)
- Lessons Learned from Viacom’s $1 Billion Suit Against YouTube—Baker Hostetler’s Jerry Ferguson – bit.ly/JQfBLj (Colin O’Keefe)
- Podcast: Top 10 Tips for Learning Predictive Coding and Forbes Legal Hydra Article - bit.ly/Jju8Bh (Karl Schieneman)
- Social Media in the Legal Sector - bit.ly/IFclQc (Legal IT Professionals)
Technology and Tactics
- Black Hats Have Your HR Department In Their Sights - bit.ly/Jj8UDE (John Mello)
- Could an Inappropriate Tweet Lead to Jail Time? Legal Risks Under International Privacy Laws – bit.ly/JyhIRp (Sheldon, Mark & Anderson)
- Cyber-Threat Cooperation Emerging Between U.S. Industry and Government - bit.ly/Jp1fjy (Catherine Dunn)
- Emails that Can Get You in Trouble - bit.ly/J9zAG5 (Jeff Orloff)
- Employer Access To Personal eMail Case Demonstrates Need For Internal Controls On IT Searches - bit.ly/JoTt9m (Dan Michaluk)
- Facebook and Twitter Postings Cost CFO His Job - on.wsj.com/J9pjtu (Rachel Silverman)
- FBI Warns Travelers of Cyber Booby Traps Found In Hotel Internet Connections - bit.ly/Jjuzvo (Fernando Pinguelo)
- Informer or Me-Former? Is Obsession With Devices A Sickness? nyti.ms/LEpZVr (Bryan Burrough)
- International Companies Be Wary of Privacy Laws Overseas That Prohibit Transfer of Personal Data into U.S.- bit.ly/JfeaCL (Bellwether)
- LinkedIn Financial Services Summit: Key Themes - bit.ly/M4QwOF (Tim Walker)
- Litigation, Regulation Expected To Add To Forensic And Valuation Workload | Journal of Accountancy - bit.ly/JiSZ8m(Ken Tysiac)
- More States Introduce Legislation Prohibiting Employer Requests for Social Media Passwords - bit.ly/LErq6h (Daniel Pasternak)
- Myspace Confesses Failure to Abide by Privacy Laws - bit.ly/J8cr4H (Peter Vogel)
- Myspace Settles with FTC Regarding “Constructive Sharing” of PII with Third-Party Advertisers - bit.ly/JfcgC7 (Hogan Lovells)
- Network Security Technology Evolving Rapidly, Forrester Says – bit.ly/IUCI4E (Tim Wilson)
- Ninth Circuit Limits Computer Fraud and Abuse Act in ‘Nosal’ - bit.ly/KlJO2r (Robyn Crowther)
- Symantec Vision 2012 Exposes Attendees to Real Threat of Today’s Constant Barrage of Attacks – bit.ly/JNaqcB(Jerome Wendt)
- The Art of Cyberwar II - bit.ly/Jfcw4f (Kenneth Geers)
- The Evolution of LPO | Slaw - bit.ly/JQjK1V (Gavin Birer)
- The Tragedy of the Copyright Commons – bit.ly/JNl7fe (Jeremy Cubert, Jon Grossman, Alexander Perry)
- The Twitter Hack Attack That Wasn’t - nyti.ms/IXzqm8 (Nick Bilton, Nicole Perlroth)
- Think Email is Dying Out? Think Again. bit.ly/JW4wZ2 (ArcMail)
- Three Tips for SMBs to Follow to Ensure a Successful Storage Tiering Implementation – bit.ly/JQhdEQ (Jerome Wendt)
- Understanding and Using Certificates in Exchange 2010 – Part Six – bit.ly/Jbxw1c (Casper Manes)
- Understanding Facebook’s New Privacy Policy - onforb.es/JN7uNh (Larry Magrid)
Vendor Views
Industry Landscape
- AlphaLit Legal Review and Ease-of-Use - bit.ly/J5T5d0 (Christine Taylor)
- Annual Conference to Provide Legal Professionals with Info on Latest Tools and Tactics for eDiscovery - bit.ly/JQJScz (@OrangeLT)
- Autonomy Named Leader In Digital Asset Management For Customer Experience By Independent Research Firm – prn.to/JoVbrm (PR Newswire)
- Belkasoft Evidence Center Offers Tighter Integration with Guidance Software’s EnCase - bit.ly/Jb7T0p (PR Web)
- Busy Spring for Vendor Partnerships and Launches - bit.ly/KMWm4S (Monica Bay)
- CA Technologies Reports Fourth Quarter and Full Fiscal Year 2012 Results - bit.ly/IFLPpP (Press Release)
- Catalyst Search Scientists Coauthor Book on Next-Generation Search – prn.to/Jz4d3T (PR Newsire)
- City of Staunton Meets FOIA Compliance Requirements With C2C ArchiveOne Email Archiving Solution – mwne.ws/Jayud4 (Marketwire)
- Clearwell 7.1.1 Released - bit.ly/INrDpS (Clearwell)
- Clutch Group Appoints Brian Flack as General Counsel And Vice President of Client Services – bit.ly/L26YQg (PR Web)
- Daegis Names Deborah Jillson as eDiscovery Division President - on.mktw.net/IMEHf4 (Business Wire)
- Defensibly Decrease Data Set Sizes Early With The OneO Discovery Platform - bit.ly/ujzzZ3 (@OrangeLT)
- Discover Technologies and Attivio Sign Strategic Partner Agreement for US Government Market – prn.to/JaA3b0 (PR Newswire)
- eDirect Impact, LLC Launches CaseConvert - bit.ly/JQdGX7 (PR Web)
- EMC Confirms Deal To Buy XtremIO For Reported $430M - onforb.es/KNXmmG (Eric Savitz)
- Epiq Systems: ILTA Insight Session Innovation in Technology – “What is Predictive Coding?” (PDF) bit.ly/Jb8Vd4 (Epiq Systems)
- EVault Awarded 5-Star Rating in CRN’s 2012 Partner Programs Guide for Second Consecutive Year - bit.ly/J9BExI (Press Release)
- Exact Legal Review Chooses codeMantra’s cP-DocRev Hosted Document Review Platform - bit.ly/JbxC9e (Jonathan Easton)
- FTI Consulting Announces Strategic Expansion in Asia Pacific - bit.ly/M4PGkV (Press Release)
- Google Enters the eDiscovery Game, Who’s Next? bit.ly/IFLFi9 (Maya Markovich)
- Hubbard One Launches Legal-Specific Web Analytics Solution - bit.ly/JQgnrC (Legal IT Professionals)
- Iris Accelerates Electronic Discovery Review with Equivio Analytics Technology - bit.ly/KWb1In (PR Web)
- Lateral Data To Highlight Value Proposition Behind All-in-One eDiscovery Platform at LegalTech® West - bit.ly/IUBM0a (PR Web)
- LDiscovery Appoints Taffi Schurz As Vice President Of Quality Assurance – prn.to/L26MAw (PR Newswire)
- Nuix Partners With Zapproved and Cowen Group - bit.ly/KMW0et (Monica Bay)
- Nuix Sponsors The Cowen Group’s Information Governance Group - bit.ly/J9zeiA (PR Web)
- OpenText Recognized as a Leader in Digital Asset Management - on.mktw.net/JYCPwu (PR Newswire)
- PageFreezer Finalist for the 2012 Red Herring Top 100 Americas Award - bit.ly/KFu1jC (PageFreezer)
- RVM Enterprises, Inc. Acquires N-Tier Discovery – on.mktw.net/J9UB3x (Business Wire)
- Smarsh Introduces Web Archiving – bit.ly/JauQQp (Business Wire)
- SMBs Are Adopting Virtualization, Cloud and Mobility for Improved Disaster Preparedness - on.mktw.net/L28zFL (Marketwire)
- TrustPoint International and Excelerate Discovery Merge to Offer Full Service End-to-End eDiscovery - bit.ly/IURx7s (PR Log)
- TrustPoint Merges With Excelerate Discovery, Adds OrcaTec Suite - bit.ly/JiMbYf (Michael Roach)
- U.N. Uses ZyLAB in ‘Blood Diamonds’ Trial and Other Vendor Updates - bit.ly/KlKzbB (Monica Bay)
- U.S. Food and Drug Administration Selects LexisNexis Concordance FYI for Access to Critical Discovery Data – bit.ly/II0EZ9 (Release)
- Valora Technologies Appoints Sasha L. Hefler as Vice President of Public Relations - bit.ly/KlIU5Y (PR Web)
- X1Discovery Teams with Amazon Web Services (AWS) to Provide eDiscovery and Search in the IaaS Cloud – bit.ly/J92Yw5 (Business Wire)
- ZyLAB Appointed to KMWorld’s Hall of Distinction - bit.ly/KWaUfP (Press Release)
2012 eDiscovery Events
MAY
EDRM 2012 – 2013 Kickoff Meeting
May 16 – 17, 2012
St. Paul, MN
Click here for more information.
CEIC 2012
May 21 – 24, 2012
Summerlin, NV
Click here for more information.
LegalTech West Coast 2012
May 22-23, 2012
Los Angeles, CA
Click here for more information.
eDiscovery and Digital Evidence Conference
May 23 – 25, 2012
Tempe, AZ
Click here for more information.
JUNE
ILO Global Counsel Congress
June 14, 2012
New York, NY
Click here for more information.
JULY
Carmel Valley eDiscovery Retreat
July 22 – 24, 2012
Carmel, CA
Click here for more information.
AUGUST
ILTA Annual Conference 2012
August 26 – 30, 2012
Washington, DC
Click here for more information.
SEPTEMBER
ACC Annual Meeting
September 30 – October 3, 2012
Orlando, FL
Click here for more information.
OCTOBER
EDI Leadership Summit 2012
October 17 – 19, 2012
Fort Lauderdale, FL
Click here for more information.
NOVEMBER
LawTech Europe Congress
November 12, 2012
Prague, Czech Republic
Click here for more information.
For Complete Events Calendar Visit – http://tinyurl.com/24cbckg
This entry was posted on Wednesday, May 16th, 2012 at 11:55 am. It is filed under news, uncategorized and tagged with archiving, electronic discovery, research, social media, storage, vendors.
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May 16th, 2012
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So many enthusiastic start-ups and SMEs are keen to see their names in bold print.
All have worked hard to build their businesses. Many have a solid customer base and are making a profit and many others desperately need more customers and are struggling to cover costs. Felicity Grey, Director at PR company The Theory Crew provides great insight into getting your business and key message/s into the media.
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How to think about ‘timing’ your PR
No matter the stage your business is in, there’s no set rule for when is the best time to consider public relations (PR). It all depends on your story and your audience. Some businesses try to use public relations and are unsuccessful. This is by no means symptomatic that the business concept is a failure.
There are a number of factors that can limit your chances of success. Some reasons might be:
- Your press release was badly written.
- You didn’t make follow-up calls.
- Your story wasn’t of interest to the media or was pitched to the wrong journalist.
- Your story isn’t of interest to the general public, moreso to a niche audience.
- You don’t have key messages.
- A news event occurred which was out of your control and your story was dropped.
- A journalist loved your story but the editor didn’t.
Key considerations when deciding how to go about creating PR impact: DIY or PR agency
Many businesses are rightly disenchanted with PR agencies because they pay expecting to see results and they don’t deliver. Here are some points to consider which will help you think strategically about when to embark on DIY PR or when to engage a PR consultancy; and what to ask for.
- Do you have a strategic business vision with marketing activities and initiatives planned which you can link your PR efforts to?
- Do you have a PR plan with a series of tactics including media?
- Do you know who your target audience is and what drives them?
- Do you have one or a series of announcements to make that are timely and newsworthy?
- Are you in a hurry for PR for any particular reason and if so, what are your reasons? Is it ego driven or perhaps it’s because you have an announcement to make that can’t wait.
- Is the media your only and your best way to promote or engage your target audience? What other avenues exist?
If you plan your PR strategy rather than simply jumping in, your results will speak for themselves.
Many start-ups opt for PR because they want to build their customer base. Of course, there’s nothing wrong with this approach but other factors should be considered to make sure that your media efforts are best placed to gain results. By considering the questions above you will give yourself a strategic account of opportunities available to you and make sure you exploit them.
If you want to develop your own PR plan consider Theory Crew’s PR Planning toolkit available upon request at The Theory Crew.
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May 13th, 2012
 Ever felt used or abused? Hear from public relations experts and journalists on how we can best cultivate beneficial relationships – and not get spammed or hounded every day. You don’t want to miss this panel with Thomas Crampton, Asia-Pacific Social Media Director at Ogilvy & Mather and former University of Hong Kong professor;
Tamora Leonard, Vice-President at APCO Worldwide
and former Reuters journalist; and Susan Field, CEO and Founder, Impact Asia in Hong Kong.
Video streaming by Ustream
This entry was posted on May 13, 2012 at 10:00 am and is filed under Conference 2012, Video Coverage 2012. You can follow any responses to this entry through the RSS 2.0 feed.
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May 13th, 2012
Article by Ronn Torossian 5WPR
The traditional media world has been hit by a double whammy in the last 2 years – the collapse of the world’s economy has led to devastated advertising budgets, as media has been completely reinvented by the onslaught of “social” media sites. Brands such as The Huffington Post, TechCrunch, TMZ, and others have been built in 5 years or less, at a fraction of the cost that its taken The New York Times, ABC and Star Magazine years and years and hundreds of millions of dollars more.
Even bigger changes affecting those of us employed in the Public Relations industry stems from the fact that everyone today has a voice as social media, which opens up a wider pool of people to disseminate information and affect brand perception from their facebook, twitter and other entities. Unlike the days when the newspaper was dropped at our door, in a speed which puts FedEx to shame, today the 24 hour cable news, with multiple screens flashing at the bottom, blogs, blog comments, Twitter, Youtube, and a slew of wikis control the flow of information.
There has never been a more difficult time to work in the industry of shaping reputations, as attention is clearly the most valuable form of currency for marketers, and it’s more difficult than ever before to capture. 2011 will once again become a business of massive change for the public relations business:
1) Content Will Be King:
Realize that we create as much information in two days now as we did from the dawn of man through 2003, according to Eric Schmidt, CEO of Google. The key is to control the right key message (hopefully better than Lebron did this year), as the social web has had a democratizing effect, allowing Twitter and other media forms to serve as newswires circa 2011 for PR pros to disseminate information. Whether it be op-eds, viral videos or corporate blogs, self created content will be king as the public can be reached in non traditional manners that achieve the very goals of Public Relations – perception communication and perception shaping. In a world of understaffed media outlets, expect to see more of this in 2011.
2) Public Relations And Marketing Will Morph Together:
Whether it’s about product placement for consumer brands or budgets being spent to mine for consumer online data, the days of traditional Public Relations for the sake of column inches is largely behind us. From requiring an understanding of how to communicate with shareholders to recognizing that today’s economy requires a driving of business results to win market share, today’s PR pro will win via positioning their expert storytellers in the right place, and the right way. Traditional PR will very soon seek to exist, as the one-way flow of communication no longer exists. Brand equity will thrive and remain king.
3 Public Relations Will Own Social Media: SEO Focus To Gain:
As social media redefines influence (Ashton Kutcher vs. CNN, Lady Gaga challenging Senators), Public Relations will own the social media category. According to the Digital Readiness Report, PR leads digital communications at 51% of organizations and will continue to as traditional media companies increasingly cut back. Corporations will also increasingly recognize, focus and spend on the most valuable largest media company in the world – Google (As Wall Street has already determined). SEO (Search Engine Optimization), or “googling” someone affects ones’ brand perceptions, what brands one buys and sees first, and perceived notions of a brand. SEO as a PR principle will increase in 2011, as by nature of PR’s ability to create and control (their own and other) content, it’s the most effective tool to affect online search results.
4) PR Will Report to The C-Suite And Budgets Will Increase (Its Needed As Everyone’s Facebook And Twitter Can Influence Perception):
In today’s whirlwind rapid response world of commentators and instant feedback, can any brand afford not to have their perception accountable to the highest level executives? With the worldwide economy remaining in the doldrums as brands which existed hundreds of years are now out of business, PR professionals today will be expected to remain sharp, business focused and onpoint. Messaging will need to remain sharper than ever before as people are more distracted than ever before, and campaigns can only be effective if beneficial for the perception of the brand (and ultimately the sales of the brand.) Public Relations executives will increasingly be called on to read and understand balance sheets and ROI, understand consumer sentiments and analytics and be the pulse for the CEO (as it exists for PR pros in many ways today in politics worldwide).
5) Crisis In The World Of PR Will Become Common:
In a year in which we saw Tiger Woods’ miserably fail in the PR (and marriage) function, and Wikileaks affect the worldwide perception of governments (and the stock of Bank of America), this is a year in which crisis Public Relations has been front and center. Even the $ 3 Billion Dollar GAP learned the fast and furious nature of today’s media. Following consumer outcry, a Twitter account was set up in protest and collected 5,000 followers, and 14,000 parody’s of the Gap logo site appearing within a few days. The GAP quickly changed their logo back to the original. In 2011, Public Relations pros at companies of all sorts will be expected to take more responsibility for crisis, especially after the financial meltdown had a clear impact on every company of all sorts and sizes. There will also be more fake social media accounts, websites and someone will lose a blackberry to have someone else send fake messages. These hacking related events will happen in companies large and small requiring increased crisis PR management. As online commentators or the wrong tweet can affect a brand instantly, crisis will become part and parcel of day to day PR, and I wouldn’t be surprised to soon see 24/7 PR offices and PR operations.
Expect Public Relations in 2011 to be front and center in taking a prominent role in the perception and reputation shaping of companies – that which directly affects the top and bottom line. The changing media landscape will keep the philosophical riddle relevant for the Public Relations community: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Ronn Torossian is president and CEO of 5WPR (www.5wpr.com, one of the 20 largest independent Public Relations agencies in the U.S. Named to the
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May 10th, 2012
Companies Leverage PR Syndication’s Buying Power to Lower Press Release Distribution Costs for the Nation’s Top-Tier Newswire Services
TAMPA, Fla., May 10, 2012 — PR Syndication, an interactive media leader that specializes in wholesale press release distribution services, introduced a new line of multi-release bulk package offerings designed for small to mid-size organizations.
“PR Syndication is proud to offer our clients premium newswire services at wholesale prices that had previously only been available to larger corporations with substantial PR budgets,” said Nelson J. Spoto Jr., co-founder and director of interactive media relations at PR Syndication. “Simply put, this fresh approach to press release distribution gives budget-conscious businesses and professionals more bang for their marketing dollar.”
The online news release services offered by PR Syndication provide direct delivery to more than 29,000 journalists representing more than 17,250 newspapers, TV and radio stations, trade publications, and various other media outlets nationwide. In addition, each release is issued via America’s top-tier newswires to more than 20,000 newsrooms, 83,000 subscribing journalists, thousands of websites, databases, content syndicators, other online services, and numerous RSS feeds, and is also permanently hosted on multiple websites.
“Clients who utilize our multi-release bulk distribution services not only have the advantage of transmitting their news via one of America’s largest, most reputable and respected newswires, but they’ll also benefit from increased brand awareness, search engine optimization (SEO), and online reputation management,” said Spoto.
PR firms, small and mid-size organizations, as well as public relations, marketing, and other professionals who use PR Syndication’s services are empowered to distribute up-to-the-minute content to top-tier newswires, social media venues, and targeted audiences, while simultaneously posting the same content to their respective newsroom.
“A single press release can effectively generate awareness, but the cumulative effect of syndicating quarterly, monthly, or weekly news releases can have a far greater impact in terms of increased brand awareness, SEO efforts, and overall PR strategy,” explained Spoto.
These enhanced distribution services are offered by PR Syndication at one of the lowest bulk press release distribution rates currently available from top-tier newswires. “We’re pleased to be able to harness the power of the nation’s leading top-tier newswire distribution services and provide impressive wholesale rates to our customers,” said Spoto. “In fact, our significant buying power allows customers to save up to 50% on bulk press release distribution rates.”
As an added value, PR Syndication supplies a ReleaseReport™ following each press release distribution, highlighting some of the many media outlets that published the story. The company also offers optional press release writing, editing, and proofreading services, enabling all clients to issue high-quality, professionally prepared news stories, even if they don’t have a dedicated PR writer on staff.
To find out more about PR Syndication’s new online newsroom, comprehensive distribution services, and other offerings, visit http://www.prsyndication.com or call 1-800-457-4160.
About PR Syndication LLC
PR Syndication offers affordable and highly effective press release distribution, a state-of-the-art online newsroom, and professional writing services to organizations of all types and sizes. The company’s mission is to empower entrepreneurs and small to mid-size businesses with outstanding publicity and PR strategy services, enabling them to achieve unprecedented media exposure and brand awareness. PR Syndication’s distribution channels include journalists at U.S. local, regional, and national media outlets, as well as a top-tier newswire that is among the country’s oldest, largest, and most respected. Industry-leading writing and editing perfectly complement the company’s press release submission and distribution services. Social media enthusiasts can connect with PR Syndication on Twitter (@PRSyndication) and Facebook.
Media Inquiries:
Nelson (Nate) J. Spoto Jr.
Director of Interactive Media Relations
PR Syndication LLC
800-457-4160, ext. 21
This news release was issued by PR Syndication.
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May 10th, 2012
FOR IMMEDIATE RELEASE
Abe Kasbo, Verasoni Worldwide CEO, To Speak at The #140Conf in Montreal, Canada
Presentation to Address: “Social Health. Improving Health at the Speed of Technology”
New York, New York. Montreal, Canada. May 1, 2012. Verasoni Worldwide CEO, Abe Kasbo will be speaking at The #140conf, Montreal to be held on May 15, 2012. The #140conf celebrates how new technology is affecting the world around us and how business and consumers interact. From marketing, education, health, financial services and non-profit; technology and social media are driving meaningful decisions that impact and move markets.
”The impact of mobile and our social interconnectedness continues to have a profound impact on both consumers, healthcare enterprises and brands. Empowered patients continue to drive healthcare decisions through the web, and now more than ever, mobile. Healthcare firms and providers, including life sciences, equipment makers and distributors, service providers, hospitals, and clinicians must separate the staggering hype and identify meaningful opportunities in order to derive both business value and better outcomes for patients,” said Abe Kasbo.
“The conference will be taking a look at the continued effects of the emerging real-time Internet on business and systemic changes the worldwide adoption of the real-time web is having on a wide variety of industries, markets and people,”said Jeff Pulver, founder and curator of the #140conf / “State of Now” events worldwide.
In his talk, “Social Health. Improving Health at the Speed of Technology,” Mr. Kasbo will present and discuss best practices and strategies, and provide a glimpse into future opportunities for both healthcare businesses and patients. Sponsored by Ogilvy & Ogilvy, the conference will be held on May 15, 2012 at The Intercontinental Montreal in Montreal, Canada.
About Verasoni Worldwide
Verasoni Worldwide is a full-service marketing and public relations firm with offices in Montclair, New Jersey and New York City. Verasoni Worldwide delivers expertise in to multiple markets including healthcare, financial services and banking, start-ups, government, not for profit, and hospitality and travel. Verasoni Worldwide is recognized as a leader in developing and implementing meaningful, cut-through campaigns for clients. Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management, and global marketing communications strategies.
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May 7th, 2012
BELLE MEAD, NJ, May 06, 2012 /24-7PressRelease/ — Annie Jennings PR Book Marketing, Book Publicity & Book Promotion Services
Annie Jennings, NYC Publicist for the National Public Relations Firm That Provides Book Marketing Strategies, Ideas and Services To Authors, Annie Jennings PR, Delights Readers With Her Collection Of Real Stories From The Front Lines Of PR.
Listen To This One . . .
“HELLO?” He Said To Himself, “AM I STUPID?!”
ANNIE Just Spoke With This Author Who Told Her His PR Story
He Bought A List Of Radio Shows – He Was Going To Book Himself On The Shows . . .
He made some calls to the radio stations to try and book himself. No one at the stations answered their phone and if they did answer, he was sent directly to voice mail.
He sat around waiting for call backs that never came.
He looked at his watch. He wasted days of his time without speaking to anyone.
One time, when he did get through, he spoke to someone totally unrelated to his quest. A janitor, he thinks. The janitor promised the author that if he ever got to be a producer he would book the guest on the show.
And then, one other time when he got through, it was only to find out the show does not do interviews.
Next, he found himself calling teeny, tiny shows in the middle of nowhere.
He felt like such an idiot, he said. He told Annie he had finally had it!
He was making calls to no one and to nowhere. He felt ridiculous representing himself.
“HELLO?” (he said to himself) “Am I Stupid?”
His next call was to Annie Jennings PR – the most powerful radio booking publicity firm in America.
Annie Jennings PR is the only publicity firm in the industry that offers Silver Platter Service into the shows of his dreams.
Now, he wants the famous Annie Jennings PR radio campaign that books major player shows in the top cities in the country. The bigger the city, the more listeners the radio talk shows have and the more people who hear your message.
Welcome Aboard!
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The next time your phone rings, how would you like to have thousands of listeners on the line?
Annie Jennings PR books the high impact, high listenership radio talk shows in the biggest, most prestigious cities/markets in the country.
OR YOU DON’T PAY!
P.S. Did we save the best for last? Well, this is definitely good! Annie Jennings PR offers all radio talk show clients free unlimited media training so you can be a great guest. You’ll learn all the skills the pros know and how to promote your book to your audience! This perk is huge!
Get Booked On TV Shows For Book Marketing
Get Booked On Radio Talk Shows For Book Marketing
Get Outstanding Book Marketing, Book Publicity, Book Promotion With Radio Talk Show Publicity Campaigns
Annie Jennings PR books the high impact, high listenership radio talk shows in the biggest, most prestigious cities/markets in the country.
Website: http://anniejenningspr.com
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Press release service and press release distribution provided by http://www.24-7pressrelease.com
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